Automotive Visionary Industry Pioneer Change Catalyst
Empowering People, OEMs, Importers and Dealers across the MENA region with proven strategies and methodologies to thrive in a competitive landscape.

About Alan Whaley:
Introduction

Over 30 Years of
Automotive Expertise

Creator of
the 10P Methodology

Author of

Chairman of
AMENA

Featured in
Alan Whaley
Milestones That Define Excellence
True excellence is not just about reaching milestones; it’s about driving meaningful change and inspiring others to do the same.
Alan Whaley

Pioneer of AMENA
Alan Whaley founded the Automotive Association Middle East & North Africa (AMENA), creating the first platform to unify and elevate the region's Automotive industry.

Visionary Author
Alan Whaley is the author of The Dealership Mastery Series, which provides comprehensive guidance for automotive leaders navigating today’s dynamic market. The series begins with “ACCELERATE: The Ultimate Guide to Dealership Success,” offering strategic insights tailored explicitly to the MENA region’s unique challenges and opportunities.

Industry Trailblazer
Alan has been a driving force in reshaping the MENA Automotive sector, leading initiatives that promote sustainability, innovation, and professional growth.
The Dealership Mastery Series
My latest initiative, The Dealership Mastery Series, provides comprehensive guidance for Automotive leaders navigating today’s dynamic market. The series begins with “ACCELERATE: The Ultimate Guide to Dealership Success,” offering strategic insights specifically tailored for the MENA region’s unique challenges and opportunities.


Endorsements from Industry Leaders
Alan and I started at C&C on the same day and enjoyed our induction together. During our work at C&C I found Alan to be positive, forthright and collegiate in approach and always good value for money.
Alan is a highly experienced professional in the Automotive industry. Alan has worked for manufacturer and dealer as well as operating as a consultant in the sector for many years. This breadth of experience and depth of perspective is immediately evident in his approach and performance. Leading a large operation in the Kingdom of Saudi Arabia has been an enormous challenge that has tested Alan's capability, developed him greatly and demonstrated his ability to utilise all of his skills and experiences, including Arabic language and culture.
Deep understanding and clear insight shine though Alan's work. Add in his abilty to get messages across and you can always be sure that Alan will deliver results and get his team on side to deliver.
I found Alan to be very diligent and committed to his work. He was good at matching the manufacturer's needs with the local importer family requirements and market conditions. His calm demeanor and easy going personality made him very easy to get along with. I wish him well with his future.
Alan is a people focussed strategist with a great eye for business. I only worked with him for a short while, but in that time he supported me in my learning as I began working in the Gulf region. His help and assistance and Arabic translation at Doha's souq was a great help. I look forward to working with Alan in the future.
Alan has been known to me both socially and in business for the last five years. In that time he has always presented himself as a true professional with high levels of integrity. My experience with Alan has shown him to be a strong manager and a very good leader with exceptional levels of energy. His communication skills are excellent in both English and Arabic. In short, Alan is the sort of person I would want to be on the same team with.
Autofocus Podcast
The MENA region’s first and only podcast dedicated to the Automotive industry.
Through insightful discussions with industry leaders, I explore the challenges and opportunities shaping the future of Automotive businesses.


Latest Articles
Insights & Perspectives:
Alan Whaley’s Blog
Explore a curated collection of thought-provoking podcasts featuring Alan Whaley. From leadership insights to Automotive trends, each episode is a deep dive into the ideas shaping industries and inspiring innovation.
Optimising Aftersales Performance: Essential Service Department KPIs for Automotive Dealers/Importers in MENA
In our new 9-part series covering essential KPIs for Dealers/Importers in the MENA region, we now focus on the Service Department—a critical profit centre that often determines long-term business sustainability.…
Automotive Sales Mastery: Series 8: The Core Traits and Mindset of Exceptional Salespeople
Success in Automotive sales stems from a unique combination of skills, mindset, and behaviours. Technical knowledge and negotiation skills are essential, but the real differentiator is the salesperson’s attitude, self-belief,…
Automotive Sales Mastery: Series 7: Understanding Sales Psychology
In the world of Automotive sales, success isn’t just about product knowledge or negotiation skills; it’s about understanding the psychology behind buying decisions. Why do customers choose one car over…