Alan Whaley: Automotive Visionary

About
Alan Whaley

Get to know me

From an unconventional beginning in dental technology to becoming one of the most influential voices in Automotive retail, my journey embodies the transformative power of following one’s true passion. With over three decades of experience working with global Automotive giants, I’ve developed methodologies that consistently drive exceptional results across sales, service, and leadership development.

Success in any industry isn’t just about keeping up with change—it’s about leading it with purpose, innovation, and a commitment to excellence.

Alan Whaley

Professional Journey:

A Career Built on Leadership and Innovation

True excellence is not just about reaching milestones; it’s about driving meaningful change and inspiring others to do the same.

Alan Whaley

Founder of AMENA

Alan Whaley established AMENA to provide a collaborative platform for Automotive professionals, fostering growth and innovation across the MENA region. Under his leadership, AMENA has become a cornerstone for industry advancement.

Global Speaker and Mentor

A sought-after speaker, Alan has delivered impactful talks at international Automotive summits and conferences. Through the AMENA Automotive Academy, he has also mentored emerging leaders, equipping them with the skills to navigate a rapidly evolving industry.

Strategic Collaborator

Alan has partnered with some of the world’s leading Automotive organisations, driving sustainability and innovation to shape a more forward-thinking industry.

My Approach

As the architect of the revolutionary 10P Methodology and Chairman of AMENA, I help Automotive businesses transform, grow, and dominate their markets. My approach combines deep industry knowledge with practical strategies that deliver measurable results. Whether working with established dealerships or emerging Automotive ventures, I focus on creating sustainable growth through:

  • Strategic talent development and leadership coaching
  • Customer-centric operational excellence
  • Digital transformation and innovation
  • Sustainable business growth strategies
Vision and Philosophy

A Vision for the Future

Alan’s work is grounded in the “Transform, Grow, and Dominate philosophy,” inspiring businesses to exceed their goals and create lasting customer relationships.

Experience & Impact

My expertise spans work with industry leaders including:

  • Premium brands: Mercedes-Benz, Audi, Bentley, Maserati, Ferrari, Jaguar Land Rover
  • Volume manufacturers: Volkswagen, Toyota, Nissan

The Dealership Mastery Series

My latest initiative, The Dealership Mastery Series, provides comprehensive guidance for Automotive leaders navigating today’s dynamic market. The series begins with “ACCELERATE: The Ultimate Guide to Dealership Success,” offering strategic insights specifically tailored for the MENA region’s unique challenges and opportunities.

Featured Book:

ACCELERATE: Dealership Success Strategies for the MENA Region
This book offers practical guidance to help Automotive leaders navigate today’s fast-changing market. It encapsulates decades of experience and the most effective strategies for achieving sustainable growth.

Coming Soon

Endorsements from Industry Leaders

Alan and I started at C&C on the same day and enjoyed our induction together. During our work at C&C I found Alan to be positive, forthright and collegiate in approach and always good value for money.

Nick Pratt Business Development Director

Alan is a highly experienced professional in the Automotive industry. Alan has worked for manufacturer and dealer as well as operating as a consultant in the sector for many years. This breadth of experience and depth of perspective is immediately evident in his approach and performance. Leading a large operation in the Kingdom of Saudi Arabia has been an enormous challenge that has tested Alan's capability, developed him greatly and demonstrated his ability to utilise all of his skills and experiences, including Arabic language and culture.

Andy Gawthorpe Regional Director - UK & Europe

Deep understanding and clear insight shine though Alan's work. Add in his abilty to get messages across and you can always be sure that Alan will deliver results and get his team on side to deliver.

Simon A. Group Marketing Manager

I found Alan to be very diligent and committed to his work. He was good at matching the manufacturer's needs with the local importer family requirements and market conditions. His calm demeanor and easy going personality made him very easy to get along with. I wish him well with his future.

Mohammed Maktari CEO

Alan is a people focussed strategist with a great eye for business. I only worked with him for a short while, but in that time he supported me in my learning as I began working in the Gulf region. His help and assistance and Arabic translation at Doha's souq was a great help. I look forward to working with Alan in the future.

Stephen J. Founder & CEO

Alan has been known to me both socially and in business for the last five years. In that time he has always presented himself as a true professional with high levels of integrity. My experience with Alan has shown him to be a strong manager and a very good leader with exceptional levels of energy. His communication skills are excellent in both English and Arabic. In short, Alan is the sort of person I would want to be on the same team with.

Robert Mackenzie Founder and Managing Partner