The First 90 Days: How to Onboard a New Car Salesperson So They Actually Sell

Across the MENA region, Dealers/Importers are hiring. Networks are expanding, new brands are arriving with new showrooms to staff, and the competition for capable salespeople is fierce. Yet most dealerships invest enormous effort in recruiting a salesperson and almost none in the thing that actually determines whether that hire succeeds: the first ninety days. A […]