The Multilingual, Multicultural Showroom: Training Sales Teams for MENA’s Diverse Buyer

There is no such thing as the average customer in a MENA showroom, and yet most sales training is built as though there is. In a single day, a salesperson in the region might serve an Emirati or Saudi national, a long-settled Western expatriate, a South Asian professional buying their first car in the country, […]

The AI-Ready Dealership: What Dealers/Importers in MENA Need to Build Before 2027

Most of the conversation about AI in Automotive across the MENA region is happening at the wrong altitude. The headlines focus on autonomous vehicles, generative cockpits, and software-defined platforms. These are real and important shifts, but they are not the AI conversation that should be keeping Dealer Principals awake at night. The conversation that matters […]