The Loyalty You Can Build: How Leading MENA Dealers Manufacture Repeat Customers
Loyalty, in most dealerships, is left to chance. The assumption is that if the car is good and the customer was not actively upset, they will come back when the time comes. They usually do not. Real loyalty in the MENA Automotive market is not a happy accident that befalls the lucky. It is manufactured, […]
The First 90 Days: How to Onboard a New Car Salesperson So They Actually Sell
Across the MENA region, Dealers/Importers are hiring. Networks are expanding, new brands are arriving with new showrooms to staff, and the competition for capable salespeople is fierce. Yet most dealerships invest enormous effort in recruiting a salesperson and almost none in the thing that actually determines whether that hire succeeds: the first ninety days. A […]
What a Great MENA Service Experience Actually Looks Like
Ask ten Dealers/Importers what a great service experience looks like and you will get ten vague answers, most of them some version of friendly staff and a clean waiting area. That is not a standard. It is a hope. The dealers who genuinely excel at aftersales in the MENA region have a precise, demanding and […]
Aftersales: The Most Reliable Profit Engine in Your Business
In most dealerships, the showroom gets the attention and the service drive gets the leftovers. The sales floor is where the energy goes, where the targets are watched and where leadership spends its day. Aftersales, by contrast, is treated as the quiet, unglamorous back of the business. This is one of the most expensive habits […]
The Used Car Opportunity MENA Dealers Are Still Sleeping On
Walk into almost any new car showroom in Riyadh, Dubai, or Cairo and you will find the same picture. Polished new metal under the spotlights. A dedicated sales team. A digital configurator on the wall. A full-page advertising spend behind the launch. Walk around the back, to where the trade-ins are parked, and the contrast […]
The Aftersales Reality: Why EV Readiness Will Decide Winners in MENA
Electric vehicles are moving from early adoption to meaningful scale across the Middle East. While EV sales growth attracts headlines, it is aftersales capability that will ultimately determine which OEMs, Dealers and Importers succeed and which quietly fall behind. The real disruption of electrification will not happen in the showroom. It will happen in the […]
Why Evidence-Based Executive Assessment Is Now Essential for Automotive Businesses in the MENA Region
The Leadership Challenge Facing Automotive Businesses Today The Automotive industry across the Middle East and North Africa is undergoing profound transformation. Electrification, digital retailing, evolving customer expectations, and intensifying competition from new market entrants are reshaping the landscape at an unprecedented pace. Yet amidst this disruption, one challenge consistently rises to the top of boardroom […]
Chinese Automakers: From Global Export Surge to MENA Market Transformation
The global automotive industry is undergoing one of the most significant structural shifts of the past three decades Chinese automakers have moved from being largely domestically focused manufacturers to becoming the fastest-growing vehicle exporters in the world, reshaping competitive dynamics across multiple regions. Export momentum is now translating into tangible market disruption across MENA, where […]
Mastering Customer Relationship Management: Essential KPIs for Automotive Dealers/Importers in MENA
In our new 8-part series covering essential KPIs for Dealers/Importers in the MENA region, we now explore Customer Relationship Management metrics—a critical framework that drives sustainable growth and profitability in today’s competitive Automotive landscape. While many dealerships implement CRM technology, truly successful operations understand that effective customer relationship management requires systematic measurement and optimisation across […]
Driving Financial Excellence: Essential Executive KPIs for Automotive Dealers/Importers in MENA
In our new 8-part series covering essential KPIs for Dealers/Importers in the MENA region, we now focus on Executive Financial metrics—the high-level indicators that provide leadership with a holistic view of dealership performance. While departmental KPIs focus on operational details, executive financial metrics offer a broader perspective on overall business health and sustainability. For Automotive […]