The Loyalty You Can Build: How Leading MENA Dealers Manufacture Repeat Customers

Loyalty, in most dealerships, is left to chance. The assumption is that if the car is good and the customer was not actively upset, they will come back when the time comes. They usually do not. Real loyalty in the MENA Automotive market is not a happy accident that befalls the lucky. It is manufactured, […]

The Loyalty Illusion: Why MENA Dealers Are Losing Customers They Think They Own

There is a comforting myth in the MENA Automotive industry. It goes something like this: our customers are loyal, our service bays are busy, and the buyers who walked the showroom three years ago will be back when it is time to replace the car. The data tells a different story, and Dealer Principals across […]