What a Great MENA Service Experience Actually Looks Like
Ask ten Dealers/Importers what a great service experience looks like and you will get ten vague answers, most of them some version of friendly staff and a clean waiting area. That is not a standard. It is a hope. The dealers who genuinely excel at aftersales in the MENA region have a precise, demanding and […]
Aftersales: The Most Reliable Profit Engine in Your Business
In most dealerships, the showroom gets the attention and the service drive gets the leftovers. The sales floor is where the energy goes, where the targets are watched and where leadership spends its day. Aftersales, by contrast, is treated as the quiet, unglamorous back of the business. This is one of the most expensive habits […]
The Loyalty Illusion: Why MENA Dealers Are Losing Customers They Think They Own
There is a comforting myth in the MENA Automotive industry. It goes something like this: our customers are loyal, our service bays are busy, and the buyers who walked the showroom three years ago will be back when it is time to replace the car. The data tells a different story, and Dealer Principals across […]