Articles

In our new 8-part series, we will be covering essential KPIs for Dealers/Importers in the MENA region.We start with Sales. In today’s competitive Automotive market…

In our new 9-part series, we will be covering essential KPIs for Dealers/Importers in the MENA region.We start with Sales. In today’s competitive Automotive market…

In our new 9-part series covering essential KPIs for Dealers/Importers in the MENA region, we now focus on the Service Department—a critical profit centre that…

Success in Automotive sales stems from a unique combination of skills, mindset, and behaviours. Technical knowledge and negotiation skills are essential, but the real differentiator…

In the world of Automotive sales, success isn’t just about product knowledge or negotiation skills; it’s about understanding the psychology behind buying decisions. Why do…

Closing a sale is the culmination of all your efforts throughout the sales process. It’s the moment of truth, where trust, rapport, and negotiation come…

New Partnership Launches Tailored Leadership and Business Programmes for OEMs and Dealers/Importers The Automotive industry across the Middle East and North Africa is evolving rapidly.…

In the dynamic realm of the Automotive industry, the concept of mystery shopping has risen as a pivotal mechanism for fostering customer satisfaction and achieving operational excellence.…

Negotiation is a delicate art that requires a balance of strategy, empathy, and effective communication. For Automotive sales professionals in the MENA region, understanding the…

Customer Experience in the MENA Automotive Sector: Time to Take Control In the MENA region’s automotive sector, customer expectations have quietly outpaced many dealerships’ ability…

The test drive is a critical moment in the Automotive sales process. It’s the stage where customers move from imagining ownership to experiencing it firsthand.…

In the Automotive sales process, the trade-in stage is more than just a transactional step; it’s an opportunity to build rapport, understand your customer’s preferences,…

AMP by AMENA: The Regionally-Tailored Solution for Modern Automotive Dealerships In a region where customer expectations are rising, competition is fierce, and transformation is constant, traditional…

Introduction The global transition to electric mobility is accelerating at different rates across regions, creating a complex landscape for automotive stakeholders. Whilst much attention has…

The Dual Role of Qualification Qualification serves two purposes: deal qualification and customer qualification. While deal qualification addresses logistical aspects such as the type of…

Welcome to the Automotive Sales Mastery Series, an in-depth exploration of the strategies, techniques, and mindsets needed to excel in car sales. This series is…

In today’s competitive automotive industry, customer retention has emerged as a critical differentiator, particularly in the Middle East, where the market dynamics demand a deep…

The automotive industry in the MENA region is rapidly evolving, presenting unique opportunities and challenges. As the market continues to grow, dealerships must adapt to…

In the fiercely competitive automotive market of the Middle East and North Africa (MENA) region, auto dealerships must go beyond traditional sales tactics to thrive.…

A Quick Recap of Part 1 In Part 1 of our series on digital prospecting, we explored the essential elements of building an online presence,…

The Shift to Digital Prospecting The traditional sales process focused on the steps of Know, like, and Trust. However, the automotive sales landscape has evolved dramatically.…

In the MENA automotive market, effective parts department management goes beyond the basics of stock control and cost optimisation. To truly thrive, dealerships must find…

In the MENA automotive market, parts departments play a vital role in ensuring profitability, operational efficiency, and customer satisfaction. Dealerships that effectively manage their parts…

Building on the Foundation of Part 2 In Part 1 of this series, we explored the fundamental elements of telephone prospecting—how it fills the sales…

The Power of Telephone Prospecting Telephone prospecting remains one of the most effective ways to generate leads and fill the sales funnel in the automotive…

As the automotive industry in the MENA region continues to evolve, aftersales operations have become more complex and crucial than ever. Dealerships must integrate innovative…

In the highly competitive automotive sector, aftersales operations are more than just repairs and servicing. They present an incredible opportunity for dealerships to enhance customer…

Regional Market Nuances The Middle East automotive market exhibits distinct regional characteristics that demand nuanced approaches from OEMs and Dealers/Importers. While digital transformation is reshaping…

The landscape of volume brand vehicle sales in the Middle East has undergone a remarkable transformation. Market analysis across the region reveals a clear shift:…

A Milestone Celebration in Dubai In a grand event at the Bulgari Resort in Dubai, Pagani Automobili marked its 25th anniversary in the Middle East,…

At AMENA, we understand the importance of effective training for car dealerships. Here are eight key benefits that highlight how our tailored training programs can…

Introduction In the ever-evolving automotive industry, fostering a robust company culture is paramount for dealerships aspiring to thrive. At AMENA, we recognise the profound impact…

In the ever-evolving automotive industry landscape, the key to unlocking unparalleled success lies in the seamless integration and collaboration across all dealership departments. Gone are…

In the fiercely competitive automotive market of the Middle East and North Africa (MENA) region, auto dealerships must go beyond traditional sales tactics to thrive.…

In the dynamic and evolving landscape of automotive sales in the MENA region, dealers must adopt a comprehensive approach that integrates both traditional and modern…

In the rapidly evolving world of the Middle Eastern automotive industry, car dealerships stand at a critical juncture. The region’s dealerships are navigating through a…

Introduction Negative perceptions and outdated practices have long plagued the automotive retail sector. As customer expectations evolve, dealers must prioritise customer experience (CX) as a…

Introduction The Automotive industry is currently witnessing a profound transformation, and at the heart of this shift is artificial intelligence (AI). AI is no longer…

In today’s competitive automotive industry, customer retention has emerged as a critical differentiator, particularly in the Middle East, where the market dynamics demand a deep…

To foster a culture of seamless communication and collaboration across various departments within a car dealership, it is crucial to break down the ‘silos’ that…

In the dynamic realm of the Automotive industry, the concept of mystery shopping has risen as a pivotal mechanism for fostering customer satisfaction and achieving operational excellence.…

What is Automotive Consulting? Automotive consulting serves as a navigational compass for businesses within the automotive sector, guiding them through the complexities of market trends,…

The automotive industry in the Middle East and North Africa (MENA) is experiencing significant shifts driven by technological innovation, consumer preferences, and evolving business models.…

The dealership service drive has evolved into a critical touchpoint where customer satisfaction is won or lost. Particularly in the Middle East, where customer expectations…